Fuyu Aroma · 馥郁香型
"The Drunk Ghost" — Creator of the Fuyu Style
From Jishou, Hunan — Jiugui created and defines the fuyu (馥郁) aroma style: a rare triple-combination of strong, sauce, and light aromas in a single expression. Recognised by its iconic round clay jar, Jiugui occupies a distinctive position in the premium baijiu market.
Brand Story
Jiugui (酒鬼酒) — literally "Drunk Ghost" — was founded in Jishou, in China's Hunan Province. The brand's master distillers developed the fuyu (馥郁) aroma classification, now recognised as a distinct and prestigious style of Chinese baijiu.
Unlike other baijiu houses that specialise in a single aroma, Jiugui's triple-combination approach produces a layered profile of grain sweetness, gentle smokiness, and lingering floral notes — all in a single glass. The round clay jar has become one of the distinctive vessels in Chinese spirits.
Available in Australia
All expressions available exclusively through Brightcity International.
The Jiugui flagship. Rich fuyu-style with deep, balanced layers of grain sweetness, gentle smokiness, and lingering floral notes. Fermented in mud pits, aged in clay jars, hand-blended by master distillers — a distinguished expression of the house.
Layered notes of grain sweetness, dried fruit, and warming spice with a silky lingering finish. The Red Jar's collector-worthy ceramic vessel makes it a a considered gift and a strong retail performer.
The core Jiugui working expression. Accessible fuyu character with the brand's signature triple-aroma complexity — ideal for differentiated retail, dining, and everyday gifting at a value price point.
